Mini MBA Program, Free Management templates,
Free Software Downloads and Brochures
for a limited time
Fill in the application
form and we will send you our mini-mba
profit improvement training program,
plus access to free software downloads,
plus other business tips and resources.
Examples of the type of material you
These tools have received rave reviews
from business managers, consultants,
accountants and CEO's.
Just enter your details below and
we will regularly send you a new strategy
MORE FREE RESOURCES FOR COACHES
If you are interested in becoming
a coach or consultant or network member,
enter your details and change the
option to "Consultant".
We will then send you full details
on the network. (Note: you must provide
a telephone number so that we know
that you are a genuine enquiry.)
We will also send you some tools,
tips and resources such as...
- What is coaching? Click
- A coach or a consultant? Is there
any difference in my potential profitability?
What is coaching?
Business Coaching is a fairly new profession
that has started to entrench itself in the
business sector. Its origins of course come
from the sporting arena where coaches have
for centuries helped athletes achieve their
Coaching is a slightly different concept
to consulting. But in a nutshell, consulting
implies that you identify a problem that
a client has and you propose a solution.
Coaching is more about the facilitation
of a process so that the client can self
The analogy to sport is a good one and
also helps us to understand the difference
between consulting and coaching.
Imagine a tennis coach for instance. The
coach talks to the athlete, shows the athlete
where their skill levels are inadequate
and then sets over a period of time a plan
for the athlete to improve. The plan would
enable the athlete to think for him or herself
in pressure situations and determine the
correct shot to play. This is called coaching.
If the coach on the other hand instructed
the athlete to play a particular shot (rather
than having the athlete decide on the best
shot) or took the tennis racket and played
a few sets for the athlete then this would
be an extreme version of consulting.
Business Coaching therefore is about collaboratively
seeking a solution and formulating an action
plan. It looks probably at a more broader
perspective and helps in the development
of a process for that business to proceed.
Whereas consulting is more defined around
problem solving and the suggestion of specific
So what does
We should not concern ourselves with trying
to define a label as to whether we are performing
mentoring, consulting, coaching or facilitation.
Our prime goal should be to make the client
In reality, the more business
and consulting experience you have then
the more that you will interplay multiple
disciplines in the one assignment. You will
both coach and at the same time steer your
client toward a solution that from your
experience you know is the best option.
You may mentor and train.
Our philosophy at MAUS Business Systems
is to ignore the constraints of definitions
and concentrate on the one thing that you
were employed for....to make your client
money. And I don't think that either you
or your client will care whether this is
done through coaching, consulting, mentoring
or training. At the end of the day it is
what makes you and your client comfortable.
Back to top
does coaching make your business more profitable?
Some people see themselves
as a consultant, others as a coach. There
are definitions that separate the two.
Consultants generally deal with identifying
problems and then proposing solutions that
they actually implement. A coach helps the
client find the solutions to the problem
themselves by adopting a methodology of
questions and in depth exploration that
leads to the solution.
In our videos we are concerned more with
you making a profit and you helping your
clients to make a profit. Clients do not
hire a coach, a consultant or a mentor.
They hire someone to help them improve their
business. They hire someone that btthey
feel comfortable with. And in fact many
coaches and consultants will often consult
and coach in the same assignment.
If we forget about definitions for the
moment and look at the processes and profitability,
we believe that by adopting a coaching framework
you could most likely build a more profitable
Let me explain. As a consultancy, you need
to first find a client that understands
that they have a problem. They then need
to perceive you as an expert and they need
to beleive that you can solve their problem.
This limits your market size and then when
you win the assignment your revenue is limited
to solving the problem.
Coaching on the other hand broadens your
entire market and offers you a different
framework to market your services. In coaching
your marketing communication is all about..."Have
you achieved what you wanted to achieve
in the last year" ... and when the
answer inevitably comes back as NO, then
your response is " I can help by keeping
you focussed on your goals and actions.
I can help by offering you simple proceeses
to ensure that you achieve these goals and
I can be there as a confidant, advisor and
sometimes as a mentor to help you to succeed."
Your methodology then revolves around diagnostics,
goal setting and action planning. And from
a billing perspective you bill on a monthly
regular basis. You provide regular management
guidance that covers broader issues and
problem solves along the way.
Back to top
If you have difficulties viewing the content
above, right click on the link and click
on "SAVE AS..."